The brainchild of former Prime Minister Tun Mahathir bin Mohamad, Proton produced their first car back in 1985. Proton is a subject of much controversy amongst Malaysians, mainly because Proton cars are seen as lousy and unreliable, and only sell well here in Malaysia because of protectionist measures. Some Proton models are just poorly designed; take the Proton Juara for example:

Just take a look at it! Then there’s the Proton Savvy, with its tagline “Built for Fun”. It seems that Proton literally built this machine JUST for fun without considering much about its design. But enough of that. Lets look at Proton Saga’s timeline. Proton’s flagship if you will. First introduced in 1985, it looked like this.
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A "few" years later in 2008 it looked like this:
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Pretty much the same really. So much for creativity. Here’s Mitsubishi Lancer’s (the Saga was based on this) time-line instead. In 1985, it looked like this.

Here's the Lancer in 1991. Looks familiar doesn't it?

Here is the Lancer again. This time in its 1997 iteration. Another familiar sight? Hmmm.

Now lets skip ahead a few years to 2008.

A far cry from the saga. Of course once you go past the looks, Proton cars do drive pretty well right? Well they do actually. At least for about 50 kms. What happens after that? Well usually by then it breaks down. Then you have to bring it in for a service. Then on your drive home, it breaks down again. Whatever, at least their cheap right? Well no. The cheapest Proton Savvy comes in at RM33, 549, with that amount of money you’d be able to get a Honda Jazz just about anywhere else in the world. How much does a Honda Jazz cost in Malaysia? RM 104,800 for the cheapest model. At this point you would probably be thinking that I am being unfair with my comparison, the price difference between the two cars is just too great. Point well taken. But you’re wrong. The Savvy and the Jazz are both aimed at the same target markets. Their dimensions are similar and their engine sizes are also about the same. So in fact, they should be similarly priced.
But of course I am not here to tell you how ripped off you are when it comes to cars. No I am not. Reading this, your probably Malaysian so you’d probably know by now that foreign cars which are usually of better quality, come at a great premium. No I will not go into that. Rather, lets look at the facts. Proton employs around 10000 workers ergo they create jobs. They have distribution channels, which involve many local businessmen ergo they create entrepreneurs. So is Proton such a bad idea after all? Seems not. But the knock-on effect it created is highly undesirable, i.e. the high cost of owning an imported car. Now despite the high ownership cost of cars, you would think that car ownership in Malaysia is very low. But you’re wrong. It is in fact relatively high, at 273 cars for every 1000 people. In comparison, our neighbour to the south, Indonesia has only 21 cars for every 1000 people. And oh! I would seem pretty biased if I were to exclude Singapore on purpose! Well Singapore has 158 cars for every 1000 people. That’s actually less than Malaysia! Surprised?
So ideally then, the protectionist measures in place should be removed completely.This would allow us to buy Honda Jazzes in place of Savvys and Camrys in place of Perdanas. But then what would happen to Proton? Any guesses here? My guess is that Proton will face collapse. Quite likely to be overnight, frankly speaking. So of course then the removal of these measures is in no way a viable option. Jobs will be lost and businesses will go bust. This would be detrimental to our economy. Is there then, a viable option which would make everybody happy? Lets take a step back for a second. If I do not have a car, in order for me to get from Point A to B I would have to walk. Failing that, i.e. the destination is too far, I would have to take the bus, again if it’s still too far, the train. But here’s the problem. Lets say I stay in Kampung Kasipillay and I would like to shop at Mid Valley. Without a car how would I get there? Too far to walk. So bus? No? Train? Again No. By relying on public transportation, I might accidently end up in Hap Chai Thailand. It seems that I would have to take a cab then. This option would cost me about, well lets see. Saturn.
So basically what I am trying to say is this. Proton is STAYING, no matter what we say or do! What we can hope for is better public transportation. I mean come on! For a nation to develop itself, good public transportation is paramount. If our public transportation does improve, we wouldn’t need to have so many cars around. If that happens the demand for cars would drop. Which would then mean that there would be less people shopping for a Proton. When the demand falls, so does the supply. Hopefully then Proton would improve itself and be able to compete with other carmakers without the aid of protectionism, because at this point Proton would have to be more competitive or it will simply die a natural death. When that happens (the former hopefully) the government would have no choice but to reduce the price of importing foreign cars. After all what other measures can the government put into place to drive the sales of Protons? Deliberately sabotaging public transport? I personally like the idea of Malaysia having an active automobile industry I just don’t like the idea that it is only alive because of unfair advantages. So for those wanting to buy an Evo X or a GTR but simply can’t afford one, lobby for better public transportation. While it may take a little longer than simply stealing one, it is the only viable solution we can to this predicament we are facing. After all its simple economics, demand drives supply.